Case Study · Destination Experience

Experience
Glendale Day.

2,000+ Public Attendees200 VIP GuestsCity Officials + ExecutivesGlendale, Arizona

A destination launch designed for the public and the people leading the city.

Experience Glendale Day introduced the city’s refreshed destination identity through a public festival-style program and a private evening experience for approximately 200 VIP guests, city officials, and executive leaders.

The MES Role

MES built the VIP day-of flow and developed the banquet event order used to align registration, meal service, entertainment, audiovisual requirements, activations, races, and the transition to the drone-show finale.

  • Program flow development
  • Banquet event order
  • VIP registration planning
  • Dinner + program timing
  • Mayor’s Race integration
  • First-responder challenge race
  • Guest activation scheduling
  • Branded centerpieces
  • Floral + balloon coordination
  • AV + DJ coverage
  • Branded guest items
  • Onsite execution leadership

The Experience

MES structured capacity-controlled bowling, racing, laser tag, and 7D experiences during the evening program. The guest journey concluded with an outdoor drone-show finale following coordinated transitions from the VIP program.

The Impact

The public event welcomed more than 2,000 attendees and earned coverage from the City of Glendale, YourValley, and KTAR. The City of Glendale Economic Development Team later received a 2026 International Economic Development Council Excellence in Economic Development Award connected to the Experience Glendale Day project.

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