Case Study · Brand Activation + Festival

TED FEST
2026.

Custom Storefront Builds1,000+ AttendeesDowntown Los AngelesThree Levels + Outdoor

A multi-level festival needed one production center.

MES Event Group served as production partner for TED FEST 2026, a $300,000 cultural and entertainment festival operating across The Majestic, The Reserve, and an adjacent outdoor activation footprint.

The experience brought more than 1,000 attendees into an environment combining live entertainment, custom scenic storefronts, merchandise, art, food, VIP hospitality, and guest activations.

The Challenge

The historic venue created a demanding operating environment with programming spread across multiple floors, performance areas, green rooms, VIP spaces, guest activations, and an outdoor food court. As live execution began, the talent and show-operation needs exceeded the original staffing structure.

The MES Response

MES expanded beyond its original production responsibilities and centralized artist operations, show calling, run-of-show execution, security communication, backstage logistics, venue coordination, and broader event production.

  • Master production timeline
  • Run of show + show calling
  • Artist arrivals + movement
  • Green rooms + backstage access
  • Security coordination
  • Stage, LED + lighting partners
  • Scenic + storefront builds
  • Vendor + food court operations
  • VIP + guest flow
  • Staff deployment
  • Load-in + troubleshooting
  • Strike through 1:00 AM

The Result

MES supported five live performers and special guests while keeping programming moving across the venue. By absorbing multiple leadership functions onsite, the team resolved gaps between production workstreams, kept the full program on schedule, maintained communication, and delivered the experience through final load-out.

Guests lined up outside The Majestic for TED FESTDJ stage and music hall production at TED FESTGuest in the branded lounge at TED FESTGuest in the branded celebrity merch lounge at TED FEST
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